A new wave of masculinity prioritizes seamless cohabitation and discreet habits, as seen in products like Zyn, which offer clean, smoke-free nicotine consumption. This trend reflects a shift toward communal living, where masculinity adapts to fit into shared modern spaces rather than challenging them.

Source: https://www.nytimes.com/2024/10/31/style/zyn-nicotine-pouch-masculinity.html?searchResultPosition=4